Our content marketing roots go back more than 25 years, making us one of South's most experienced hospitality marketing agencies. We’re committed to long-term partnerships with our hotel and resort clients.
In this competitive world, having a good website has become a challenging concept. As a skilled hospitality manager, you’ve taken the essential first steps to building an effective online presence – website design and booking engine integration. Although technology has made website development easier, over the years, the number of factors involved in defining a good website are more and more complex.
It’s no longer enough to just have a website online. It’s about making sure it ranks well for the right keywords, that it has a quick loading time, it competes with third-party intermediaries and that it is cross-browser compatible. Aside from these defined challenges, there is one particular thing, which over the years, scares anyone charged with developing and maintain an effective website: Content.
The value of quality, engaging content is paramount to maximizing your technology investment and growing your business. Usually, this is where projects get blocked and where many technology-based companies "drop-off" as they handover the keys to the client's “shiny new content management system.“
Today, it is absolutely essential to your success to be found and to engage your customers. The questions remaining are: “What to write?”, “Are we engaging our customers?” and "Can we gain any benefit from this in SEO?" The days of build it and leave it alone are long over. Industry reports confirm the need and value of fresh, new content – DAILY.
Your expertise is providing the best guest experience possible. Ours is developing outstanding content.
There just isn’t enough time and expertise “in-house” to plan, cultivate and execute a meaningful content strategy. This is why you need a content partner working with you and complimenting your technology partner. In effect, the missing piece to your essential online presence.
We are a full service, strategic marketing partner to help exceed their potential through content and distribution. Contact us for a complimentary consultation regarding our project or an overview for our subscription-based content services. We don't replace your CMS based website. We compliment and enhance your current deployment and elevate your presence for success.
Develop Brand Awareness: Followers
Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Quality content can help you get there. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships: Engagement
Now that people are starting to know you exist, it’s time to turn people into leads. As in all content marketing, you’ll want to develop social content that speaks to your audience. This is content that your followers will find informative, helpful and even exciting. Through social media, you can’t depend on passive followers to convert themselves. You need to create as many opportunities to engage people as possible, and it all starts with your content.
Increase Exposure: Traffic
Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible.
WHY MARKET EDGE?
We have more than 25 years of experience in hotel and resort marketing combined with our unique content creation studio. We’re experienced in analyzing consumer groups and developing comprehensive strategies to engage your key audiences and effectively expand reach.
Our methodology includes a needs analysis, comprehensive content plan, including social editorial, and execution timetable.
At Market Edge Communications, Inc., we strive to build a package that provides maximum value for our hospitality customers. Whether you want to defend your brand, generate more direct reservations or decrease your costs per booking, we have a content package for you.
Hotel CONTENT SUBSCRIPTION Packages include:
• One Source planning with a dedicated account leader
• "Local Guide" - Location-based content designed to engage
• Social Channel Integration
• A current Google Analytics audit to establish needs and benchmark growth
• Press Releases
• Offer & Event Integration
• Strategic Plan and 12 month Editorial Calendar based on identified needs
• Onsite Photography
• Content to support seasonal packages, amenities and services
• Content Audit
• "Quick-Fly" Videos
• Content to support meetings, conferences and events
• Target Audience study
content studio PACKAGES
We recognize the pressures hotel managers and operators face … budgetary, staffing and training. Content is not an “extra task” to be undertaken when “they have time”. It is an essential part of your overall marketing strategies. We offer our content studio services in packages to allow our “partners” to find their best fit and know they are receiving the consistent effort necessary to succeed. Our plans are easy to budget and track results.
5 postings per week (per network): Facebook, Twitter, Pinterest and Instagram
Social Account Setup
Business Page Optimization
Social Media Strategy (Overview)
Website Content Creation
Custom blog creation: 4x month
Monthly Progress report
No Setup Fee
Our content services packages can be customized to your needs and requirements. Our content experts will help you select which features to include in the package based on your budget and business goals.