Most hotels understand the premise of social media, but far fewer exploit its potential to impact the attraction and retention of their guests. To date, it has been challenging to demonstrate a ROI from social media marketing. However, that shouldn't stop hospitality managers and owners from building brand awareness and website traffic though social channel initatives.
With a well-planned and skillfully implemented social strategy across the recommended platforms of Pinterest, Instagram, Facebook and Twitter, Market Edge will help you attract the right audience for your brand and capitalize on the conversation people are having about you.
Develop Brand Awareness: Followers
Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships: Engagement
Now that people are starting to know you exist, it’s time to turn people into leads. As in all content marketing, you’ll want to develop social content that speaks to your audience. This is content that your followers will find informative, helpful and even exciting. Through social media, you can’t depend on passive followers to convert themselves. You need to create as many opportunities to engage people as possible, and it all starts with your content.
Increase Exposure: Traffic
Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible.
What we offer
In this new age of public reviews and social media, hotel guests now own a critical piece of all the key hospitality marketing channels. The ever-growing list of social media platforms and online travel communities available to consumers has created a shift in how companies manage their images. Traditional marketing and public relations strategies, which disseminate carefully crafted messages, must now be complemented by the use of tools that put the hotel in the middle of conversations in the digital sphere. In other words, the communication of marketing messages, which once required hefty media buys, has now in part been naturally outsourced to guests as they turn more and more to social media to share their experiences.
At Market Edge Communications, Inc., we work with a group of progressive hotels and resorts to engage their target audiences to inspire real-life conversion. It is human nature to share what you like, and we make sure our clients get talked about, liked, and shared. We enhance their social engagement, outreach and web presence with social signals that drive community engagement and bring the business into focus.
All Hotel Social Media Solutions Packages include:
• One Source planning with a dedicated account leader
• Responsive & adaptive implementation
• Social Channel Opportunities (Photo contests, etc.)
• A current position audit to establish needs and benchmark growth
• A Focus on Promoting Growth
• Offer & Event Integration
• Strategic Plan and 12 month Editorial Calendar based on identified needs
• Profile Optimization
• Social Media postings
• A dedication to the plan and execution
• Social Content Creation
• Customer Experience Management
• Social Analytics
We are a dedicated marketing "partner" committed to your success.