We believe your success is the only success that matters.
We are committed to helping your business grow through a unique combination of thoughtful strategy and sharp execution.
Market Edge Communications, Inc. is a digital agency and content studio that has been in business for more than 25 years. The company has evolved to become a team of marketing experts at the center of a pool of media and marketing creators. Our approach sets us apart from other agencies in the field, as we put people (both clients and their customers) at the center of every strategy.
This human-centered approach allows Market Edge to create marketing campaigns and strategies that are tailored to the needs and preferences of the target audience, which can lead to greater engagement and more effective results.
Innovation is Our Core. The question that really matters is “Why?” not “What?”
In recent years, advertising has undergone significant changes, with the rise of digital and social media platforms, the shift towards mobile, and the increasing importance of data and analytics. These changes have created both opportunities and challenges for companies, as they struggle to keep up with the latest trends and technologies. In order to stay relevant, many companies are revisiting their approach to marketing and looking for ways to streamline and optimize their efforts.
Lean marketing is a methodology that can be useful in this context. It is based on the principles of Lean, a management approach that originated in manufacturing and has been adapted for use in other industries. Lean marketing focuses on creating value for the customer while minimizing waste and maximizing efficiency.
Thanks to its core values and positive impact on companies’ overall performance, our Lean methodology relies on 3 very simple goals:
•CREATE VALUE
•REDUCE WASTE
•CONTINUOUS IMPROVEMENT
This approach can help companies to identify and eliminate unnecessary steps in their marketing process, reduce costs, and improve the effectiveness of their campaigns. By using Lean marketing, companies can stay relevant in today's fast-paced and ever-changing advertising market.
We Craft Teams to Meet Our Client's Specific Needs.
Our business model is focused on building a strong in-house team of experts and industry-focused talent to create high-quality and cutting-edge content for our clients. By bringing the best minds in-house, we are able to provide a level of expertise and leadership that allows for a great deal of flexibility and strategy in our design and build process. This approach allows us to create outstanding work that delivers greater value to our clients. The focus on hiring the best producers of creative content also sets us apart in the industry, and helps to build our reputation for producing high-quality work.
We're Close to Our Clients.
Our leadership team is strategically deployed throughout the Southeast U.S. in order to be closer to our clients and projects. This allows for better service to our clients as our leadership team is able to be more responsive and accessible to them. This approach also allows our team to be more familiar with the local market, culture and industry, which helps to inform and improve our strategy and approach to projects. Additionally, this localization of leadership team allows for better coordination and communication between the team and clients and projects, which ultimately leads to more efficient and effective work, and better outcomes for our clients.
We’re committed to long-term partnerships with our clients.
Market Edge Communications, Inc. has helped clients in retail, healthcare, professional services, travel & tourism, multi-family, manufacturing and numerous other industries to more effectively reach their clients and customers through well-developed content strategy and marketing campaigns. Market Edge Communications is committed to providing specialized services most appropriate for each client’s unique needs through a consortium of in-house and strategic partners.
We are always looking for new partnership opportunities and welcome any approach from like-minded businesses and professionals looking to embark on a new venture. Please contact us if you would like to discuss any opportunities to form a mutually beneficial partnership.
View Our Leadership Team
