STRATEGIC BRANDING SERVICES
Brand Strategy
Brand strategy is an opportunity for your business strategy to be brought to life, it steers the organization as one, towards your business goals and ambitions. It can also help build and foster a positive culture within your business by unifying everyone around a purpose that they all understand and can really get behind.
Rebranding
Whether it’s a new logo and visual identity or developing a completely new name and positioning, Market Edge’s holistic approach to each rebranding project starts with getting a clear understanding of two key components.
What is the driver of the rebrand?
Is it the result of a merger or acquisition or is the market being disrupted? Do you need to signify a change of offer or positioning, or is your visual identity simply out of date?
Is there any equity in the current brand that needs to be retained?
Sometimes the heritage of a business needs to play a key role in the new brand story, it can add some vital authenticity as well as reassure existing stakeholders in the launch phase of the new brand identity.
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Brand Research
Before you commit budget and resource to a particular project, brand research is a great way of informing the decision-making process based on insight, data and a holistic viewpoint.
You might be wondering if you should enter a new market, rename, refresh, rebrand or who should endorse your brand. It might just be time to understand how others feel about your business.
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Brand Management
Keeping a brand in shape takes discipline, devotion as well as a little bit of TLC. All the energy and hard work in creating a distinctive and meaningful brand can quickly take a different direction if you take your eye off the ball.
In reality people develop relationships with brands. They represent your business offer to the wider world, so consistency and recognition take center stage to ensure your brand continues to deliver against all of its promises.
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Remarketing and retargeting
Remarketing is the technique of tracking a user’s cookie information and using that to present relevant information to them in various places across the web. We’ll help you to entice those users who previously left your site without converting to return and make that all important purchase. As a Google Partner agency, we’re accredited for the management of remarketing campaigns through the AdWords network. We’re also Bing accredited.
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Brand Activation
Once you have your brand strategy to guide you, and a distinctive visual and verbal identity that brings it to life, it’s time to consider how you go to market. Do you gradually phase your roll-out (soft launch)? Or do you announce it with a big fanfare (hard launch)? Either way, it first needs to be applied across all the customer touch-points and embedded internally prior to launch.
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Brand Identity Design
We use the brand strategy as a springboard to inform and inspire how we bring the visual and verbal identity to life. The insights gleaned from our research and the organizing brand idea guide our decision-making throughout this stage.
The days of matching luggage identities are over. Today, brands need to be dynamic and adapt to the fast-paced and constantly shifting world we do business in. In short your brand identity needs to work harder than it has ever done before.
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