Leadership Profiles
Frank Webb
President
Frank Webb, President of Market Edge Communications, Inc., brings over 40 years of expertise as a seasoned branding, digital marketing, and communications professional. With a foundation rooted in consumer behavior principles, Frank applies his deep industry knowledge to tackle each organization's unique business challenges. As a consummate strategist specializing in SEO, content, and brand strategy, he remains intimately involved in every aspect of the brand, ensuring tailored solutions that drive impactful results.
Alexis Webb Smith
Destination Content & Social Media Strategist
Alexis Webb Smith is a seasoned Destination Content & Social Media Strategist with over 13 years of experience in the digital space, specializing in crafting high-quality travel destination content and leveraging it to enhance brand presence, engagement, and conversions for hospitality and tourism clients. Combining creative storytelling with data-driven strategies, Alexis excels at connecting authentic content creation with impactful social media campaigns that drive measurable results. Her expertise spans trend analysis, hands-on destination evaluation, and strategic social media planning, making her a savvy digital marketer and insightful traveler dedicated to producing engaging lifestyle content that resonates with audiences and delivers success for her clients.
Andrea Webb McQuaig
Digital Destination Content, SEO & Email Lifecycle Marketing Manager
Andrea Webb McQuaig is a seasoned Digital Destination Content, SEO, and Email Lifecycle Marketing Manager with over nine years of expertise in email marketing, content management, and digital strategy. With a demonstrated history of success in the leisure, travel, and tourism industry, she is skilled in marketing management, automation, e-commerce, and integrated campaigns. In her pivotal role, Andrea seamlessly combines research-driven destination content with data-informed SEO strategies and targeted email CRM campaigns, ensuring clients effectively engage their audiences, enhance visibility, and build lasting guest relationships. Her holistic approach bridges the gap between immersive travel experiences and impactful digital marketing, driving results that resonate.
