Reputation Management Services

Your business reputation is fundamental to your survival and growth. It always has been.

But in today’s digital world it’s under the spotlight and subject to more scrutiny than ever before, which is why online business reputation management isn’t a ‘nice to have’ any more. It’s essential.

You’ve worked hard to build a strong reputation in your industry, but it’s frighteningly easy for that great work to be undone. It doesn’t even take a full-scale PR disaster to cause long-term damage to how people perceive your brand. All it takes is a blogger with an agenda, a guest with a bad experience, an unflattering photo or a journalist desperate for a story.

Google and social media have changed everything, because what people see when they search for you online, and what others are saying about your business, are the biggest influencers on your success. This is true for all businesses and brands, of all sizes and sectors around the world.

Everybody ‘Googles’ everything now, and they see websites, social media, blogs, review sites, press and media, video-sharing platforms and other digital platforms, that tell them about your business, or what other people think about your business.

There are 10 positions on page 1 of Google. The more of these positions you control, the more stable and robust your online reputation will be. Even with sitelinks and expanded search listings, your Google results page still has 6 positions that are exposed. Filling these up with your social media pages, company blogs and positive posts about your company will push negative content off the first page.

Having negative press, social media comments or reviews, puts people off. But, if they are positive, people are more likely to trust you and do business with you.

Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive. A well-managed business reputation online shows you in the best possible light. And this is good for you because your business benefits from higher trust, more business, attracts the best employees and protects you from harmful press, reviews and attacks on social media.

Business reputation management saves your business a lot of pain.

Market Edge’s core Reputation Management service offering includes a comprehensive audit on branded terms in search engine rankings and an evaluation of opportunities and threats created by consumer-generated media and the press. Our audit also includes sentiment analysis, prioritization of opportunities/challenges and outlines a project or ongoing campaign to mitigate the undesirable content, which may include an integrated mix of organic and paid search and social media marketing strategies and tactics.

Click on a service heading below to learn more:

DEMOTING NEGATIVE CONTENT

You tell us what content you want to push down in the SERPs, and we’ll create a strategic plan to help demote it.

CREATION OF BRAND-POSITIVE CONTENT

We’ll create positive, on-brand topics to help push positive content surrounding your brand, products, or services.

MONITORING OF BOTH POSITIVE AND NEGATIVE CONTENT

We’ll provide metrics and feedback on how pages are progressing.

Our Approach to Reputation Management

We have more than 25 years of experience in professional services marketing combined with our unique content creation studio. We’re experienced in analyzing consumer groups and developing comprehensive strategies to engage your key audiences and effectively expand reach.

Nearly 90% of the customers search for a Brand or a product online before making a purchase decision. Online Reviews on various review sites, social media reviews of the business, reviews listed on Google, etc. are the various sources that customers check and take into consideration before making a purchase. A positive reputation helps in gaining consumer confidence, while any negative reviews create a hesitation on the part of the customer.

Businesses can lose up to 86 % of their business due to negative online reviews. Hence, managing Online reputation is important in attracting more customers and developing the business. Market Edge Communications offers reputation management services and has, over the years, worked with various clients with their brand reputation management. We have helped in creating a positive image that translates into generating more business.

Dedicated to providing effective marketing solutions.

Market Edge Communications is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.

Why Choose Us?

Passionate Leadership

Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry.

International Network of Talent

A network of writers, editors, graphic designers, project managers and translators to produce customized and localized content.

Bespoke, Dedicated Teams

Crafted in the art and science of content creation and consumer-focused marketing strategy. We are nimble and flexible while offering a full portfolio of essential in-house services.

Lean Business Model & Philosophy

Our objective of staying a lean organization allows us to be flexible and craft the right team for your exact needs. With our model we’re able to offer lower project costs but give you far greater results.

Your business reputation is fundamental to your survival and growth. It always has been.

But in today’s digital world it’s under the spotlight and subject to more scrutiny than ever before, which is why online business reputation management isn’t a ‘nice to have’ any more. It’s essential.