Digital Strategy

Keeping Our Clients One Step Ahead.

A strong brand and hard-working website are prerequisites of a healthy business pipeline, but to get the best value from them they need to be backed-up by a considered strategy.

Having a solid plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign and dollar spent is working for your strategic business goals. Whether we look after one of your marketing channels or all of them, as a full-service agency we can put together a robust digital marketing strategy to make sure your activities are as cohesive as possible, all adding up to great results.


Tailoring your digital future around your business goals

Establishing a way forward for your digital presence, whilst meeting user requirements and corporate objectives requires an all-encompassing approach. An approach that brings together multiple marketing channels in a cohesive strategy that accelerates the growth of your digital business.

Through developing a strategic vision for online projects based on your business goals and the needs of your target audience, our digital marketing consultants are able to create multichannel, measurable strategies.


Tailoring your digital future around your business goals

Whatever your business goals are, our digital strategists will determine how best to shape your digital initiatives in the future to achieve those goals.

Whether you need to generate leads or create brand awareness, or drive sales and revenue, we are able to advise you on the right digital technologies and channels to achieve those goals – all with an understanding of what is going to resonate best in your sector and with your target audience.

As a full-service digital agency, we have run digital marketing campaigns across the whole range of digital channels. We’ve seen what works and what doesn’t, and our digital marketing consultants bring that knowledge – supported with data and user insight – to your business.


Digital strategy that guides your business from inception to completion

Creating and applying digital strategy requires a comprehensive approach that reviews every aspect of your business and current online presence. Thorough research and analysis follow, ensuring that opportunity is clearly defined from the outset.

With the delivery of an overriding vision and marketing plan, you can then understand precisely where your business needs to be heading to provide a rich user experience and develop a website that generates positive ROI.



Strategic Digital Strategy Services

We’ve worked with businesses just like yours to set a strategic direction for their digital marketing and outline the key tasks and activities that help them reach their goals. We combine over 30 years’ combined experience with an analytical review of your data and a look at what your competitors are doing to come up with the right strategy for you. Our strategic service typically comprise:

Click on a service heading below to learn more:

People connect with brands that share their values and beliefs. Your brand is one of your most valuable assets. But it’s also one of the hardest things to manage in a business.
Learn More About Our Branding Services
With your permission, we’ll access your analytics data (Google Analytics or whichever analytics platform you use) and analyse it to identify how your website and online channels have contributed to your business, and where there’s room to build on successes or improve on areas which haven’t worked so well.
It’s important to know what your marketplace looks like in order to ascertain where the opportunities lie. This means reviewing your competitors, both those you identify and those we find through online research, and your wider marketplace, giving you a real insight into what other around you are doing.
If your business is already performing well in terms of core keyword targeting and gaining good traction amongst the existing audience, our specialists can help you identify audience development opportunities to broaden your reach.
We’ll combine all of this with our combined experience of over 30 years to recommend a digital marketing strategy for you. This will be in line with your budget and resourcing requirements and lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.
A strong brand and hard-working website are prerequisites of a healthy business pipeline, but to get the best value from them they need to be backed-up by a considered strategy.Having a solid plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign and dollar spent is working for your strategic business goals.
Learn More About Our Digital Strategy Services

Talk to one of our experts

We are available and eager to speak with you. There's no obligation - so what do you have to lose? Take the first step!



Our Approach to Digital Strategy

We have more than 25 years of experience in professional services marketing combined with our unique content creation studio. We’re experienced in analyzing consumer groups and developing comprehensive strategies to engage your key audiences and effectively expand reach.

As your business grows, jobs that were once shared amongst the team require more time and attention. That’s the moment where difficult decisions have to be made about expanding the workforce. Marketing expertise is key to the growth of any business, but hiring in an experienced professional can be expensive. Outsourcing your marketing allows you to access years of experience, knowledge of contemporary trends, and a network of skilled suppliers in a cost-effective manner.

We work with owners that are looking to plug in a successful, risk-free marketing function into their business. Essentially the business can employ Market Edge Communications without employing a marketing manager or director, as our account managers take responsibility for your entire account.


Dedicated to providing effective marketing solutions.

Market Edge Communications, Inc. is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.

Why Choose Us?



Passionate Leadership

Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry.

Read more


International Network of Talent

A network of writers, editors, graphic designers, project managers and translators to produce customized and localized content.



Bespoke, Dedicated Teams

Crafted in the art and science of content creation and consumer-focused marketing strategy. We are nimble and flexible while offering a full portfolio of essential in-house services.



Lean Business Model & Philosophy

Our objective of staying a lean organization allows us to be flexible and craft the right team for your exact needs. With our model we’re able to offer lower project costs but give you far greater results.

How May We Help You?

Let's Talk

(678) 775-6895

If you’re looking for marketing assistance to help your business grow, we would love to be part of your success story.


6340 Sugarloaf Parkway, Suite 200, Duluth, GA30097

Subscribe

Receive our Client Advisory newsletter, sent every Tuesday morning to over 1,000 key industry players. We talk about branded content, storytelling, content marketing, audience building and more.