Email marketing is more powerful than you might think. In fact, it's 40 times more effective at acquiring new customers than social media. Research shows that 48% of consumers prefer to interact with brands via email over other marketing channels. However, we understand that email can be a double-edged sword for your hospitality business, and that's where Market Edge Communications Inc. comes in.
Our team of expert writers will develop strategic content calendars and plans that target your audience at every stage of their consideration journey. Say goodbye to the struggle of finding the perfect subject line – we're here to make a measurable impact on your bottom line.
At Market Edge Communications Inc., we know that data should inform every decision. Our email marketing services are designed to ensure that the right people receive the right content at the right time of day. From designing email templates to capturing leads and crafting a tailored email marketing strategy, we've got you covered.
Our experts are here to create visually stunning and engaging email campaigns that drive conversions. We'll help you segment your email list to ensure that each message reaches the right audience at the right moment. With A/B testing of subject lines, headlines, and calls to action, we'll optimize your campaigns for maximum impact.
Email marketing is one of the most powerful tools to reach customers, and it's backed by research from Hubspot and The New York Times. Their studies reveal that email campaigns generate an incredible $38 for every $1 spent, delivering an impressive ROI of 3,800%.
In today's competitive hotel industry, building 1:1 relationships with guests is crucial for repeat bookings and guest loyalty. Email remains one of the most effective ways to reach prospects, whether they're business travelers seeking high-quality meeting spaces or honeymooners looking for a special getaway.
While general email campaign tools like MailChimp can improve your marketing ROI, they might not offer the tailored capabilities needed for the hospitality industry. That's where industry-focused hotel CRM and email marketing platforms shine, delivering better results, guest insights, and increased revenue.
With email marketing, hotels can build lasting relationships with guests, increase direct bookings, foster loyalty, and lower marketing costs. Our four essential ingredients for great email marketing include segmentation, relevant messaging, timely automation, and benchmarking and guest insight.
Email marketing offers a range of advantages for the hospitality industry, from increasing direct bookings to building customer loyalty and engagement. With targeted and personalized communication, hotels can achieve remarkable results and create a competitive edge in the market.
Segmentation, compelling subject lines, clear calls to action, pre-arrival, and post-stay emails are among the highly effective strategies that empower hotels to optimize their email campaigns. By following these best practices, you can engage your target audience and drive bookings successfully.
Efficient execution, personalization, performance tracking, automation, and deliverability are essential factors to consider when choosing the best email marketing tools for your hotel. Embrace the right tools that cater to the unique needs of the hospitality industry and enhance your marketing efforts.
At Market Edge Communications Inc., we understand the complexity and potential of email marketing in the hospitality industry. Let us help you harness the true power of email marketing to engage your guests, drive bookings, and cultivate lasting relationships. With our data-driven approach and expert team, we'll ensure that every email delivers exceptional results for your business.
Experience the difference of Market Edge Communications Inc.'s Hospitality Email Marketing Services. Contact us today to elevate your email marketing strategy and drive the success your hospitality business deserves. We use powerful platforms to design, load and launch your email campaigns. Nothing for you or your staff to handle or software to learn. No hassles, We take care of it all.
Market Edge Communications email solutions are ideal:
• Monthly past guest promotions
• Meeting planner campaigns
• List acquisition and targeting
• Branding and thought leadership
We know what works, and what never will. Old email marketing tactics are long gone. Sending out mass emails to your subscriber list with promotional content that can be labelled as spam is not good practice.
Instead, we introduce personalized messages that clear the clutter usually found in your inbox. This type of email marketing sends a positive message to your audience, engages with their interests and keeps them coming back.
One thing we don’t do is provide email data lists. The most effective way to send email campaigns is to people who are already interested in your brand.
There are a wealth of ways our email marketing agency can help to organically build up your subscribers. We are experts in lead generation, meaning we’ll help connect you with people who will respond positively to your content. Not only will this improve the success rate of your emails, but it will keep you GDPR compliant.
The Market Edge graphic design team will create effective, eye-catching email templates that encourage clicks.
Our email designs are born from industry trends to help you get the best response from your subscribers. Whatever your email marketing goals, we’ll work with you to make them a reality.
Once we have sorted your email design, our developers will convert this into an editable, versatile template that you can tweak at your leisure.
Which subject lines work best? What call to action is going to encourage readers to click? When should I send my email campaign?
For the most part, email marketing is all about testing. We carry out A/B testing as part of our email marketing services to ensure your campaigns continue to get better.
We are driven by reporting, so we’ll dive deep into your analytics to present you with accurate data on exactly what worked, what didn’t, and how much revenue each campaign generated. Expect detailed reporting that gives your business all the data needed.
We are available and eager to speak with you. There's no obligation - so what do you have to lose? Take the first step!
Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry.
Read moreA network of writers, editors, graphic designers, project managers and translators to produce customized and localized content.
Crafted in the art and science of content creation and consumer-focused marketing strategy. We are nimble and flexible while offering a full portfolio of essential in-house services.
Our objective of staying a lean organization allows us to be flexible and craft the right team for your exact needs. With our model we’re able to offer lower project costs but give you far greater results.
If you’re looking for marketing assistance to help your business grow, we would love to be part of your success story.