A brand's success is defined by the stories they tell and through the content they distribute. With the average in-feed attention span now under 5 seconds, it's your duty to cut through.
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search. It's also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up or even know where to start!
Social media is just a buzzword until you come up with a plan.
Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.
A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.
To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect.
Content creation is in our DNA. With over 40 million views on our content, it is at the heart of what we do; the engine of every brand's story. From filming, editing and copywriting to working in collaboration with influencer creators, we specialize in creating multi-channel native content that thrives on social and commands attention.
Go beyond simple posts and uncoordinated campaigns. We provide Social Media Management to increase brand awareness and drive sales.
We've been helping brands navigate social, combining leading research with technical know-how to deliver social-first strategies and campaigns. No one understands social media like our team. We deliver comprehensive social media management using a potent mix of technology and creativity.
Go beyond simple posts and uncoordinated campaigns. We provide Social Media Management to increase brand awareness and drive sales.
We've been helping brands navigate social, combining leading research with technical know-how to deliver social-first strategies and campaigns. No one understands social media like our team. We deliver comprehensive social media management using a potent mix of technology and creativity.
People connect with brands that share their values and beliefs. Your brand is one of your most valuable assets. But it’s also one of the hardest things to manage in a business.
learn more
A social media audit your company leadership a communication tool for discussing where the brand presently stands, where it needs to go and a roadmap for getting there.
learn more
Whether it’s increasing brand and product awareness with consumers or expanding business to business partnerships, we will devise a strategy which aligns with the marketing objectives of your company.
learn more
Our social media management creates streams of continual brand storytelling which informs, entertains and inspires your specific social media audience.
learn more
Content is at the heart of every social media marketing strategy and is the soul of social media branding. An effective content marketing strategy requires weekly social media videos, engaging product photography, and graphics to build credibility, establish trust and inspire acceptance within your targeted audience of consumers.
learn more
Brands can have mind-blowing content … but it doesn’t count if no one sees it. Every niche has it’s need, so we consider what distribution channels and methods work to achieve maximum impact.
learn more
We understand that every business has a bottom line and that ROI is the most important aspect of any investment you make. We diligently track all social media campaigns we launch and determine what efforts are leading to the most sales for your business.
Read more
The biggest benefit of advertising on social media platforms is the advantage of dynamic targeting. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographics.
learn more
With over 20 years’ digital marketing experience and more than 35 years’ experience in the travel & tourism industry, we have built up an extensive network and in-depth knowledge of the market, allowing us to run highly successful, industry-specific social media campaigns.
We work closely with our clients to achieve a wide range of marketing goals including increasing sales and leads, driving web traffic and building brand awareness.
It is human nature to share what you like, and we make sure our clients get talked about, liked, and shared. We enhance your social engagement, outreach and web presence with social signals that drive community engagement and bring the business into focus.
We support clients with social media strategy creation, highly targeted social advertising to very specific demographics, platform setup, monitoring social channels, comprehensive reputation management, training and more.
We are available and eager to speak with you. There's no obligation - so what do you have to lose? Take the first step!
Founded more than 30 years ago, Market Edge Communications, Inc. has evolved into a digital agency and content studio with a team of marketing experts at the center of a pool of media and marketing creators.
We are an accomplished marketing communications firm offering clients an integrated solution of marketing services from traditional large-scale advertising to digital brand-building for hospitality, lifestyle, and professional brands.
We help our clients achieve their goals through dynamic branding campaigns, engaging content, effective marketing communication and innovative digital media solutions.
